The outdoor arrival.
Lit palms and the line-up of cars set the tone before guests reach the door.
CHERY Launch
A launch staged in red and gold.
An event design concept for a CHERY launch. Lanterns, gold frames and deep red carry one language from the outdoor arrival to the stage and the individual model zones.
- Project
- CHERY launch, event design concept
- Role
- Spatial concept, event and stage design, 3D visualization
- Team
- Part of a design team
- 01
Before the hall
The atmosphere starts outside, with lit palms and the cars lined up on arrival.
- 02
The gates
Sculpted gold arches and red patterns frame every threshold.
- 03
Model zones
Each model gets its own set within one event language.
The entrance.
The campaign line sits over a red and gold portal on a dark facade.
The inner gate.
A sculpted arch on red carpet frames the first view of the car inside.
A model zone.
A framed set with lanterns and patterned towers gives one model its own stage.
Selected design visualizations from Mohamed Osama’s portfolio. Images show design intent.
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