Through the gateway.
The vehicle sits on the main axis, so the first thing guests see is the product.
Defender Experience
An arrival shaped around the vehicle.
A desert brand event for Defender. A branded gateway, a dining field under shade sails and a wide stage screen are tied together by the contour lines of the Defender graphics.
- Project
- Defender Experience
- Role
- Sole designer
- 01
The gateway
A black portal with a ribbon of light frames the first view of the vehicle.
- 02
The dining field
Low tables and floor cushions face the stage under contour-printed shade sails.
- 03
The stage
A wide screen on a curved, lit plinth gives the evening one focal point.
One focal screen.
A curved plinth and a line of light hold the screen against the desert sky.
Dinner facing the stage.
Round tables with floor seating keep every guest turned towards the screen.
Letters in the landscape.
The DEFENDER letters sit low in desert planting at the centre of the dining field.
Selected design visualizations from Mohamed Osama’s portfolio. Images show design intent.
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AD Ports Group
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